A few years ago while working up ideas for the annual Bloomsday ad series we thought it would be fun to create a comic-book character named The Bloomsday Finisher. Each ad would be focused on particular cover art depicting our hero battling random villains intent on keeping The Finisher from… well, finishing.

The ads had minimal copy (other that what appeared on the cover art), and the tagline was “Flex your superpowers! Register today!”

I personally had a great time working up each cover concept and illustrating the characters in all their spandex and improbable musculature glory.

The ad series was quite well received and garnered several nice awards, which made our friends at Bloomsday very happy.

AWARDS
2010:
  • Silver, Spokane Advertising Federation (Addy’s); Trade/Consumer ad campaign
  • Silver, Spokane Advertising Federation (Addy’s); Illustration campaign
2011:
  • Silver, Northwest Regional Advertising Federation (Addy’s); Trade/Consumer publications ad campaign
  • Silver, Northwest Regional Advertising Federation (Addy’s); Illustration campaign
  • Best in Division, Spokane Advertising Federation (Addy’s); Trade/Consumer publications ad campaign
  • Gold, Spokane Advertising Federation (Addy’s); Trade/Consumer publications ad campaign
  • Gold, Spokane Advertising Federation (Addy’s); Newspaper ad campaign
  • Silver, Spokane Advertising Federation (Addy’s); Elements of advertising